Your digital business card: best practices in a row

Online presence
As an entrepreneur, you no doubt understand the importance of a strong online presence. Most likely, you have a lot of different links to such as your website, your different socials, your email address and lead forms. Collecting these links in one place, which we call “your digital business card”, is the key to attracting interested audiences, sharing your latest content and stimulating action from your (potential) customers in 2023.

But what are the best practices to get the most out of this important link in your digital marketing strategy? In this post, we share not only the do’s and don’ts, but also tips on how to transform your link in bio into a powerful tool for online success.   

The 5 do’s for your digital business card  


  1. Link to your website: this is the basis. The link in your bio should lead to your website or online portfolio. It is the place where people can discover more about you and your work.
  2. Promote your most recent content: if you regularly create new content, such as blogs, videos, or podcasts, consider updating the link in your bio to promote the most recent publications. This will keep your network engaged and allow you to share your expertise with your audience and potential clients.
  3. Use a call-to-action (CTA): add a clear CTA to your link, such as “Read my latest blog post” or “Watch my latest video.” This encourages your followers to take action.
  4. Segmentation: if you offer different types of content or services, consider using a link platform like Aztrix* that allows you to organise and categorise multiple links. This way, your audience can easily choose what interests them most and can quickly click through.
  5. List your link in as many places as possible. After all, it is the go to for anyone who wants to get to know your business. Think of your Facebook or Instagram page, but also f.e. on your physical business card, the printing on your van or a banner on the facade.

What to avoid with your digital business card  


  1. Excessive promotion. Avoid over-promoting products or services. It is important to offer value and exude expertise. In doing so, you don’t want to come across as too commercial.
  2. Dead links: regularly check that all the links in your digital business card still work. Dead links can be frustrating for your visitors.
  3. Confusing links: keep your link text and description simple and clear. Followers should quickly understand the goal of every link and where it leads them.
  4. Too many links. Don’t overload your bio with too many links. Limit yourself to the most relevant and up-to-date links to avoid your visitors leaving because of choice stress.
  5. Don’t neglect your digital business card after you’ve created it. Also remember paying enough attention to the description in you digital business card. After all, it’s the first thing people see. And you only have one chance to make a first impression! Make sure your description is short and informative, with a clear description of who you are and what you do.

Your link in bio is a valuable tool to optimise your online presence and engage your audience. By following these best practices, you can ensure that your “digital business card” is effective and supports your online goals. Looking for the ideal tool for a customised digital business card? Then be sure to check out the features of Aztrix*. 

Create your link. Build your world.

With Aztrix* you share what you want, the way you want. One link, endless possibilities.