How to get more followers on Instagram

Instagram is one of the most popular social media platforms in the world. It is a great place to network, meet new people and promote yourself or your business. However, building a large Instagram audience is increasingly challenging, partly due to the ever-changing algorithm.

In this article, we will give you some practical tips that will help you gain more followers and increase your presence on the platform.

  1. Use relevant hashtags
    One of the best ways to find new followers is by using relevant hashtags. Use hashtags related to your niche or area of interest that people can use to find your content. Your profile will also be more visible in “Discovery” and in Reels.
  2. Content is king
    It is important to publish high-quality content to keep your current followers while attracting new ones. Make sure you create added value and share fascinating information, beautiful inspiration or useful facts. Or share information about yourself, your lifestyle or “behind the scenes” about your team. Make sure your posts have a unique look that is recognisable.
  3. Consistency is key
    Make sure you are consistent in what you post. Not only do we recommend posting new posts very consistently, e.g. 3 times a week, we also recommend using a very consistent layout, look and feel and tone of voice. Therefore, consider e.g. scheduling your posts in advance and working with a content calendar.
  4. Promote your account on other platforms
    Promote your Instagram account on other social media platforms such as Facebook or Twitter. This can help increase your Instagram audience and attract new followers.
  5. Interact with other users
    A great way to gain more followers on Instagram is by interacting with other users on the platform. Ask your followers questions and possibly even give them a stage on your channel. Ask if they tag you or your business in their own posts, e.g. with products they bought from you or tips they got from you. Make sure to follow other accounts relevant to your niche and comment on their posts. More visibility automatically creates more people who will consider following you.
  6. Use Instagram Stories
    Instagram Stories can significantly increase your audience. Post interesting stories regularly and make use of hashtags, location tags, question stickers and polls.
  7. Organise a contest
    Many people are shy about it, but organising a contest can ensure that you gain exponentially many followers in a short period of time.

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